Google Analytics is a powerful tool that can help you make sense of the data on your website. It allows you to collect and analyze information about what people are doing on your site, which leads to a better understanding of what they want and needs from your business. However, there are some things that Google won’t let you do with their free service. This blog post will explain what these restrictions are and how it impacts the data you’re collecting with Google Analytics.
In order to use Google Analytics, you need a minimum of two goals. Goals are what the user is trying to accomplish on your website – for example, they might be viewing products in an eCommerce store or purchasing something from it. You can’t set up any kind of goal with Google Analytics; there are specific types that must be used if you want data collected by this service:
completing a purchase
signing up for email updates (registration)
submitting feedback via contact form
This means that if someone visits your website but doesn’t complete one of these actions, then no information will be recorded about them. So not collecting registration information restricts what kind of reports and insights into their activities you can get from Google Analytics.
Google Analytics has a number of data collection rules that are in place to protect your visitors’ privacy, limit what can be collected, and improve the accuracy of Google’s system – including limiting the size and frequency of cookies set on their browsers.
What Data Does Google Analytics Prohibit Collecting:
There are two types of goals you can use with Google Analytics, which is why it needs this type of information to identify them as such: registration form submissions or purchase transactions completed. This means if someone visits your site but doesn’t complete either one of these actions, then no information will be collected.
What Data Does Google Analytics Private Collect?: In order to make it easier for you to understand what data we collect, and what is shared with other third parties, here’s a list of the types of information that are private:
The IP address where your visitors come from (this isn’t shared publicly).
When someone visits your website using an anonymous browser like incognito mode in Chrome or Firefox. This won’t show up on their reports because there’s no way to identify them without knowing more about them – including name and email address.
What Can Google Analytics Collects Data From? Email marketing campaigns can be tracked by integrating Gmail into the campaign tracking pixels code so that new subscribers and those who unsubscribe can be monitored.
What Data Does Google Analytics Prohibit Collecting?
Due to the privacy concerns of its users, Google prohibits collecting any data that personally identifies an individual (including names or email addresses). This means no contact forms will collect this information and they cannot create unique identifiers for their visitors. However, an IP address is considered non-personally identifiable in most cases because it doesn’t identify a person – it’s just a number assigned to them by their internet service provider when they connect online.
Additionally, while Google Analytics can track what people do on your website without having access to more personal information like name and email address, there are limitations as well: if you’re using incognito mode with Chrome or Firefox then
Google Analytics will only be able to identify you as a “unique browser” and not an individual visitor.
Another limitation of Google Analytics is that it can’t track what someone does on your website if they’re using the Tor Browser, which hides their browsing activity from anyone monitoring them (including Google).
What Data Does Google Prohibit Collecting: A Quick Overview
Google prohibits collecting any data that personally identifies an individual including names or email addresses. This means no contact forms will collect this information and they cannot create unique identifiers for their visitors. However, an IP address is considered non-personally identifiable in most cases because it doesn’t identify an individual.
The bottom line is that even though Google Analytics is the most popular analytics tool on the market, it doesn’t offer all of the features that other competitors do. It’s also not a complete replacement for some advanced tracking and reporting tools used by larger marketing agencies or brands with high advertising budgets who need to track multiple channels at once. If you’re looking for more comprehensive data on how your visitors interact with your website, you may want to consider alternatives such as Unica NetInsight or Flurry Analytics (or another similar service).
