Google Analytics is a very useful free tool that can provide you with valuable insights about your website and the people who visit it. One of its features, Traffic Source, allows you to see which sources send traffic to your site. It also tells you which pages those visitors landed on and what they did on each page (including if they filled out any forms). In this article, we will discuss how Google Analytics determines the source medium for each visitor as well as which default dimensions it reports for every visitor.
Google Analytics will automatically assign a source medium to each visit based on which traffic type was the last one before that visitor landed on your site. If they came from social media then Google Analytics assumes it is Social Media, if from search engine results pages or direct navigation then Web Search and so on. This method of assigning sources can be useful but has disadvantages such as not being able to tell what potential visitors may have come in via email marketing campaigns for example.
Google Analytics will also report a source dimension that could be different from the actual medium. For example, if someone came to your site through an email marketing campaign then Google Analytics may report “Email” as the source but it is actually coming in via organic search engine results pages for that particular visit. Likewise, if they come from web referrals (links) or social media google analytic will say it’s Web Referral or Social Media respectively even though they are landing on your page directly and not going through any intermediate URL first.”
Every website owner or marketer wants to know which traffic source generated the most visits. That’s a complicated question without an easy answer. It all depends on what you’re looking for and what your preferences are as well as how many visitors came from that site in total (i.e., where it ranks). Google Analytics provides four default dimensions by which analytics can be filtered, such as Source, Medium, Campaign Name, Content Grouping and Geography of Visitors.”
The default dimensions are Source, Medium, and Campaign Name. The fourth dimension is Content Grouping which categorizes visitors according to the content they viewed.”
What type of analytics does google report?
Google Analytics reports two sources of data in a report – sessions and pageviews. Sessions refer to how many times a visitor came from that particular site (i.e., if you went back again before leaving). Pageviews reflect whether or not there was one visit per web page on your site.”
“A session could consist of ten visits to different pages but only five unique URL’s visited this would be considered four individual visitors as opposed to just one because each person has had more than one interaction with your website during their time there.”
For example, say you have a website about cars. If someone visits your site and looks at five pages, but then leaves without going to any other page on the site, Google Analytics would only count one session.”
“Visitors are counted as sessions in this example because they have had more than one interaction with your website during their time there. However, if a visitor clicks-through from an advertisement banner to just one of these pages before leaving it would be considered only a single visit which is not enough interactions for us to consider them a session.”
Each dimension represents information on where the traffic came from campaign name (how you advertised), medium (what type of device was used), or content grouping (which subset of users was viewing). For example, say you wanted to see which country your visitors are from. You would then click on the “Country” dimension and filter your report by that category.”
Google Analytics counts a visitor as sessions if they visited more than one page of the website. The dimensions represent different sources of traffic: campaign name, medium, or content grouping. If you wanted to know about a particular country, for example, you can use the Country dimension to filter reports based on it
Revenue is calculated in real-time at every visit and once per day across all visits so there’s no need for sampling which could skew reports because revenue data isn’t captured during periods when tracking was turned off. This means that using standard analytics will not be able to give you the type of data on revenue that advertisers want to know. Use a filter like “location” or “region” to get insights into specific geographic locations, such as which countries your site is most popular in, and what languages are being used.